Date of Award
Bachelor of Science (BS)
Marketing and Hospitality, Resort and Tourism Management
College of Business
The purpose of my research was to determine the salient attributes of cellular service. Many providers promote great prices, calling rates, large calling areas, and other promotions to attract customers. Cellular service providers use these attributes and other marketing techniques to attract specific target markets.
Cox, Kevin, "Anything to Make a Cell: "The Different Marketing Aspects of Cellular Service Providers and the Target Markets they Compete For"" (2000). Honors Theses. 189.