Date of Award

Spring 2000

Document Type

Legacy Thesis

Degree Name

Bachelor of Science (BS)

Department

Marketing and Hospitality, Resort and Tourism Management

College

College of Business

First Advisor

Dennis Rauch

Abstract/Description

The purpose of my research was to determine the salient attributes of cellular service. Many providers promote great prices, calling rates, large calling areas, and other promotions to attract customers. Cellular service providers use these attributes and other marketing techniques to attract specific target markets.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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