Date of Award
Spring 2000
Document Type
Legacy Thesis
Degree Name
Bachelor of Science (BS)
Department
Marketing and Hospitality, Resort and Tourism Management
College
College of Business
First Advisor
Dennis Rauch
Abstract/Description
The purpose of my research was to determine the salient attributes of cellular service. Many providers promote great prices, calling rates, large calling areas, and other promotions to attract customers. Cellular service providers use these attributes and other marketing techniques to attract specific target markets.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Cox, Kevin, "Anything to Make a Cell: "The Different Marketing Aspects of Cellular Service Providers and the Target Markets they Compete For"" (2000). Honors Theses. 189.
https://digitalcommons.coastal.edu/honors-theses/189