Volume 3, Number 1 (2004)
Articles
A Measure of the Factors Impacting the Effectiveness and Efficiency of eBay in the Supply Chain of Online Firms
Eugene M. Bland and Robert T. Barrett
Critical Success Factors for Inner City Businesses
Robert C. Eisenstadt, Paul S. Nelson, and Tammy R. Parker
Television Advertising and Child Consumer: Different Strategies for U.S. and Japanese Marketers
Carol Gaumer and Amit J. Shah
Starting a Small Business Outreach Program: The Experience of a Small Southeastern University
Kirk C. Heriot and Noel D. Campbell
Enhancing Revenue in College Sport Events by Practicing Yield Management and E-commerce
Johnny C. Ho and Pingjun Jiang
Does Strategic Planning Help Churches?: An Exploratory Study (Revised)
Amit J. Shah, Fred R. David, and Zigmont J. Surawski III
Editors
- Editor-in-Chief
- David DeCenzo, Ph.D.