About This Journal
The mission of The Coastal Business Journal (The CBJ) is to support the practice and teaching of business administration through the timely distribution of applied scholarly papers. The Coastal Business Journal gives preference to papers that specifically focus on issues pertaining to business administration and business development within coastal geographic regions, although more far-reaching topics of academic and/or practitioner interest will be considered as well. The CBJ seeks to increase the body of knowledge in a wide range of areas of business administration and business development.
The Coastal Business Journal is published in electronic format by the Wall College of Business at Coastal Carolina University.
ISSN: 2163-9280