Aims & Scope

The Mission

The mission of The Coastal Business Journal (CBJ) is to support the practice and teaching of business administration through the timely distribution of applied scholarly papers. The Coastal Business Journal gives preference to papers that specifically focus on issues pertaining to business administration and business development within coastal geographic regions, although more far-reaching topics of academic and/or practitioner interest will be considered as well. The CBJ seeks to increase the body of knowledge in a wide range of areas of business administration and business development.

The Coastal Business Journal is published in electronic format by the Wall College of Business at Coastal Carolina University.

Examples of Appropriate Topics

  • Business and economic development within coastal geographic regions
  • Administration of coastal regional business activities such as tourism, hospitality and resort management, retirement living, water sports, etc.
  • Economically-relevant societal issues specific to coastal regional economies such as beach erosion, pollution, and infrastructure development
  • Developments in the general practice of business administration such as new management techniques, changes in regulations, technological innovations, etc.
  • Developments in the teaching of business administration, such as new classroom teaching methods, incorporating new technologies in the classroom, online instruction, etc.


The CBJ is intended for both academicians and practitioners, and the ideal topic would be of interest to both groups. Due to the nature of the intended readership, articles should be written so as to be accessible to a well-informed practitioner and yet still contribute to the advancement of the academic discipline of business management. Any complex statistical analysis required in an article should be presented in such a way that those without advanced preparation in quantitative methods would still be able to access the main themes and findings.

Article Submission and Review

The Coastal Business Journal utilizes a double-blind review process. Authors should review the submission guidelines for information concerning the formatting and submission of articles.

Editorial Board

The CBJ editorial board assists the editor with the review and selection of papers for the journal and is comprised of individuals with expertise in various areas of business administration. If you are interested in being considered for editorial board membership for The Coastal Business Journal, please contact the managing editor. Current members of the editorial board are listed on the editorial board page.