Research consistently shows those entrepreneurs who obtain business assistance from various service providers are more likely to be in business over time and are more likely to experience success. Micro business, enterprises with less than five employees, have not been specifically studied in terms of how, or whether, outside business assistance was used or if it produced results. This study examined micro businesses to determine what service providers were used for business assistance and how they differ by demographics. The paper offers the implications and possible strategies for these service providers.
Mattare, Martha; Shah, Amit J.; and Monahan, Michael
"Micro Businesses: Where Do They Turn for Help?,"
The Coastal Business Journal: Vol. 9:
1, Article 6.
Available at: https://digitalcommons.coastal.edu/cbj/vol9/iss1/6
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