This article examines current developments regarding the adoption of RFID technology in the retail supply chain. An explanation is provided of what Radio Frequency Technology (RFID) is and how it works. The benefits of this technology to retailers are outlined in contrast to Bar Coding. Though the technology offers promise for retailers, it does present a number of concerns, which are outlined. Lastly, the article identifies research needs with regard to the new technology.
Jones, Michael A.; Wyld, David C.; and Totten, Jeff W.
"The Adoption of RFID Technology in the Retail Supply Chain,"
The Coastal Business Journal: Vol. 4:
1, Article 4.
Available at: https://digitalcommons.coastal.edu/cbj/vol4/iss1/4
Advertising and Promotion Management Commons, Curriculum and Instruction Commons, E-Commerce Commons, Economics Commons, Higher Education Commons, Hospitality Administration and Management Commons, Marketing Commons, Real Estate Commons, Recreation Business Commons, Tourism and Travel Commons