Abstract
The Internet has revolutionized the way consumers shop for and price various products. This study compares prices listed on individual airline websites and prices listed on a third-party travel booking website, expedia.com. The findings indicate a significant difference in prices between the sources. However, no single website consistently had prices lower than the other. Thus, it benefits the consumer to thoroughly price shop when making airline reservations online.
Recommended Citation
Valentine, Randall; Valentine, Dawn; and Kinard, Brian
(2005)
"Retail vs. E-Tail: A Look at Expedia.com,"
The Coastal Business Journal: Vol. 4:
No.
1, Article 1.
Available at:
https://digitalcommons.coastal.edu/cbj/vol4/iss1/1
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