The Myrtle Beach, South Carolina, area was selected to serve as one-time hosts for two tournaments in 2017: the ACC Women's Basketball Tournament and the Puerto Rico Tip-Off Men's College Basketball Tournament, when circumstances required those events to relocate on very short notice. Following the success of these two one-time events, the region sought to become a permanent host of an annual men's college basketball tournament to be played in November or December. This manuscript examines the development process of this tournament and illustrates how tournament organizers addressed the most common elements found in such events.
Mitchell, Mark; Edwards, Dennis; and Marcis, John
"From Strategic Goal to Reality: The Development of the Myrtle Beach Invitational Basketball Tournament,"
The Coastal Business Journal: Vol. 18:
1, Article 3.
Available at: https://digitalcommons.coastal.edu/cbj/vol18/iss1/3
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