Abstract
Identities can be considered an intangible resource when they support the competitive advantage of a firm. Some work has shown that the context of an organization matters but will that hold true at a beach location filled with large numbers of micro-businesses and small businesses where entrepreneurs and small business owners engage their world both as individuals and as organizations? We examine the literature on identity and utilize a zoomorphic metaphor to elicit unbiased understandings of the coherence or dissonance of entrepreneurial and organizational identities. We found some intriguing results showing unexpected similarities and an affinity for coherent identities.
Recommended Citation
Black, Janice A.; Megehee, Carol; and Fabian, Frances H.
(2016)
"Small Business Identity and Entrepreneurial Identity in a Destination Resort Town: Are Birds of a Feather Flocking to the Beach?,"
The Coastal Business Journal: Vol. 15:
No.
1, Article 5.
Available at:
https://digitalcommons.coastal.edu/cbj/vol15/iss1/5
Included in
Advertising and Promotion Management Commons, Curriculum and Instruction Commons, E-Commerce Commons, Economics Commons, Higher Education Commons, Hospitality Administration and Management Commons, Marketing Commons, Real Estate Commons, Recreation Business Commons, Tourism and Travel Commons