In this paper, we describe an active learning exercise for a fictitious business producing sea turtle bamboo beach towels. The students are asked to assume the role of a junior analyst at a company as they are led through a series of business memos, directed questions, nutshell summaries, and class discussions. In this role, students have the opportunity to discover how to review business communications to identify a new third decision, what additional data will be needed, and what changes will be required to reformulate the existing product mix model for sea turtle bamboo beach towels.
Williams, Julie Ann Stuart; Reid, Randall; and Gallamore, Kristine
"An Active Learning Exercise to Help Students Discover how to Model a Third Decision,"
The Coastal Business Journal: Vol. 15:
1, Article 3.
Available at: https://digitalcommons.coastal.edu/cbj/vol15/iss1/3
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