Abstract
The Grand Strand area offers a broad assortment of entertainment and amusement options for its 14 million annual visitors. This paper examines the possibility of price bundling of area attractions. Two options are advanced: Targeted Selections and Broader Selections. Market-specific factors (such as seasonal demand for some attractions) may limit the effectiveness of such programs. As such, possible solutions to these market-specific factors are advanced.
Recommended Citation
Mitchell, Mark; Collins, Michael; and Damonte, L. Taylor
(2013)
"Examining the Potential for Bundling the Attractions Along the Grand Strand,"
The Coastal Business Journal: Vol. 12:
No.
1, Article 6.
Available at:
https://digitalcommons.coastal.edu/cbj/vol12/iss1/6
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