Article Title
Bridging the Gap: Client Based Projects and Academic Applications in the Advertising Curriculum
Abstract
Calls for improvements in the teaching of business administration are ubiquitous. The history of advertising education is reviewed. An interdisciplinary approach combining marketing, advertising, and art, the National Student Advertising Competition is described and recommended to business educators as an improved teaching approach.
Recommended Citation
Chandler, Tim B. and Davis, John N.
(2011)
"Bridging the Gap: Client Based Projects and Academic Applications in the Advertising Curriculum,"
The Coastal Business Journal: Vol. 10:
No.
1, Article 6.
Available at:
https://digitalcommons.coastal.edu/cbj/vol10/iss1/6
Included in
Advertising and Promotion Management Commons, Curriculum and Instruction Commons, E-Commerce Commons, Economics Commons, Higher Education Commons, Hospitality Administration and Management Commons, Marketing Commons, Real Estate Commons, Recreation Business Commons, Tourism and Travel Commons