Calls for improvements in the teaching of business administration are ubiquitous. The history of advertising education is reviewed. An interdisciplinary approach combining marketing, advertising, and art, the National Student Advertising Competition is described and recommended to business educators as an improved teaching approach.
Chandler, Tim B. and Davis, John N.
"Bridging the Gap: Client Based Projects and Academic Applications in the Advertising Curriculum,"
The Coastal Business Journal: Vol. 10:
1, Article 6.
Available at: https://digitalcommons.coastal.edu/cbj/vol10/iss1/6
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