Date of Award
Spring 5-6-2023
Document Type
Thesis
Degree Name
Bachelor of Arts (BA)
Department
Communication, Media and Culture
College
College of Humanities and Fine Arts
First Advisor
Jeffrey Ranta
Abstract/Description
This thesis discussed goals, strategies and tactics to expand an existing freelance sports videography business into a more robust business through the use of targeted social media campaigns. Author discusses demographic choices, social media platform selection and goals for thoughtful evaluation of opportunities and core competencies.
Streaming Media
Recommended Citation
Vehige, Thomas, "How to Grow My Business on Social Media" (2023). Honors Theses. 475.
https://digitalcommons.coastal.edu/honors-theses/475
Included in
Advertising and Promotion Management Commons, Business and Corporate Communications Commons, Entrepreneurial and Small Business Operations Commons, Marketing Commons, Technology and Innovation Commons