Date of Award

Spring 5-6-2023

Document Type

Thesis

Degree Name

Bachelor of Arts (BA)

Department

Communication, Media and Culture

College

College of Humanities and Fine Arts

First Advisor

Jeffrey Ranta

Abstract/Description

This thesis discussed goals, strategies and tactics to expand an existing freelance sports videography business into a more robust business through the use of targeted social media campaigns. Author discusses demographic choices, social media platform selection and goals for thoughtful evaluation of opportunities and core competencies.

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