Date of Award

Fall 12-15-2023

Document Type


Degree Name

Bachelor of Science (BS)


Recreation and Sport Management


College of Health and Human Performance

First Advisor

Nikolas Webster


21,625 fans packed the confines of Brooks stadium on September 3, 2022, for a clash between the Army Black Knights football team and the Coastal Carolina Chanticleers football team. This was a new record at Brooks stadium, and was followed with just 12,261 the next week vs. Gardner Webb. Meanwhile, a 2022 Coastal Carolina Women’s Soccer game draws in less than 200 spectators. On the surface level, the disparity of these numbers appears confusing and unconnected to one another, however there are a multitude of factors that go into the number of people who show up to a particular sporting event. This study will aim to identify the factors influencing the attendance at a Coastal Carolina sporting event and explain how each factor does so. The base factors of attendance in this study will be referenced from other thesis and research documents on collegiate sports attendance factors, as emphasis on this topic has increased drastically over the past 3 decades.