Date of Award

Spring 5-6-2022

Document Type

Thesis

Degree Name

Bachelor of Science (BS)

Department

Marketing and Hospitality, Resort and Tourism Management

College

College of Business

First Advisor

Mark Mitchell

Abstract/Description

The COVID-19 Pandemic has greatly impacted the sports industry with the substantial changes that were prevalent during 2020. With those changes, many leagues had drastic budget decreases and were forced to compensate for the lost revenues. Many teams throughout Minor League Baseball, the AHL and the NBA G League were forced to come up with creative revenue streams as well as cost cutting strategies in order to maintain operations after the pandemic. Along with the effects of COVID-19 on the business of minor league sports, there is also heightened attention on what minor league teams are doing to sustain the environment. With the growing popularity of environmental sustainability, many teams were pushed to develop and implement several strategies to do their part in sustaining the environment. This research aims to inform patrons and teams about potential strategies that can be utilized to sustain the business and environmental sectors of minor league sports teams and leagues.

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