Date of Award

Fall 12-17-2019

Document Type


Degree Name

Bachelor of Science (BS)


Marketing and Hospitality, Resort and Tourism Management


College of Business

First Advisor

J. Kay Keels


The importance of diversity and inclusion programs within the workplace has long been a controversial topic, hindered in part by the lack of quantitative evidence to prove its effectiveness and an overall lack of understanding. Corporate America has been dedicated to only meeting compliance standards and has continually turned a blind eye at the potential positive impact a properly implemented diversity and inclusion program can bring to the table. Unawareness of the true meaning of diversity, and what an inclusive work environment looks like, is also a main contributing factor. Properly implemented diversity and inclusion programs can elevate a business’ financial performance, decision-making capabilities, and increase market share. However, clear inconsistencies within program development are apparent across numerous companies, and as a result, diversity and inclusion programs often do not meet their full potential. This paper will explore the insights of new data-driven results that can potentially shift the paradigm of diversity and inclusion with corporate America.


age, ethnicity, religion, or sexual orientation