Date of Award
Bachelor of Science (BS)
Marketing and Hospitality, Resort and Tourism Management
College of Business
J. Kay Keels
For the strategic analysis of Lowe’s, the first section is the APPLE Analysis. The next section in the strategic analysis is an external analysis. The external analysis is a broader look into the industry and not a single firm. Unlike the external analysis, the internal analysis goes inside the firm to locate strengths and weaknesses and its competitive position relative to its rivals.
Osting, Blake C., "Consulting Paper Reflection" (2019). Honors Theses. 363.