Date of Award

Fall 12-17-2019

Document Type

Thesis

Degree Name

Bachelor of Science (BS)

Department

Marketing and Hospitality, Resort and Tourism Management

College

College of Business

First Advisor

J. Kay Keels

Abstract/Description

For the strategic analysis of Lowe’s, the first section is the APPLE Analysis. The next section in the strategic analysis is an external analysis. The external analysis is a broader look into the industry and not a single firm. Unlike the external analysis, the internal analysis goes inside the firm to locate strengths and weaknesses and its competitive position relative to its rivals.

Comments

A Reflection on the author's senior strategic management capstone experience.

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