Date of Award
Spring 2000
Document Type
Legacy Thesis
Degree Name
Bachelor of Science (BS)
Department
Finance and Economics
College
College of Business
First Advisor
Darla Domke-Damonte
Abstract/Description
Small businesses have increasingly found themselves susceptible to the whims of the new internet economy. While many small businesses have been reluctant to take advantage of this new economy, others have installed the necessary resources to move forward. This project explores the various barriers to entry into e-commerce and also discusses the advantages and disadvantages of potential entry. lt also attempts to define e-commerce and its transitional effects on small businesses, specifically in South Carolina. In the event that businesses decide that these effects are favorable for their specific organizations, a methodology for establishing an online presence is given. The issues surrounding small business versus larger corporations, with regard to the internet, are also explored. Finally, a sample of 72 small business owners responded to a mail survey and a thorough statistical analysis is presented on survey responses.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Turner, Robin, "When David Meets Goliath: Strategic E-Planning for the 21st Century" (2000). Honors Theses. 309.
https://digitalcommons.coastal.edu/honors-theses/309