Best Practices Outward Looking Communications of Student-run Agencies
Presentation Type
Event
Full Name of Faculty Mentor
Jeffrey Ranta
Other Mentors
Additional Mentor: Corinne Dalileo, Communication, Media, and Culture
Major
Communication
Presentation Abstract
Current integrative learning opportunities in communication include establishing and managing student-run agencies (SRA)s performing 'real work for real clients.' Designed to create an atmosphere of credibility which mimics professional advertising, public relations and full-service consulting agencies, the (SRA) assumes habits and practices found in the agency business model including outward looking branded communications: web sites, blogs and social media. This content analysis of SRA websites explores best practices to include displaying of student-produced client work, recruiting new clients, recruiting new students, building community between the agency and host university and showcasing student members. Key implications of this study include SRA pedagogy, skills development, branding, and establishment of student professional identity in the student-run agency practice.
Location
Lib Jackson Student Union, Atrium
Start Date
16-4-2019 12:30 PM
End Date
16-4-2019 2:30 PM
Disciplines
Communication
Recommended Citation
Powell, Kyla and Wolf, Hannah, "Best Practices Outward Looking Communications of Student-run Agencies" (2019). Undergraduate Research Competition. 39.
https://digitalcommons.coastal.edu/ugrc/2019/poster/39
Best Practices Outward Looking Communications of Student-run Agencies
Lib Jackson Student Union, Atrium
Current integrative learning opportunities in communication include establishing and managing student-run agencies (SRA)s performing 'real work for real clients.' Designed to create an atmosphere of credibility which mimics professional advertising, public relations and full-service consulting agencies, the (SRA) assumes habits and practices found in the agency business model including outward looking branded communications: web sites, blogs and social media. This content analysis of SRA websites explores best practices to include displaying of student-produced client work, recruiting new clients, recruiting new students, building community between the agency and host university and showcasing student members. Key implications of this study include SRA pedagogy, skills development, branding, and establishment of student professional identity in the student-run agency practice.