Document Type
Article
Publication Date
2018
Abstract
As the centre of academic life at a university, the university library plays an important role in how students perceive their relationship with the university. This study analyses the effect that participation in library social media has on student perception of relationship quality with the university. The hypotheses proposed in this study were found to be substantiated: following the library on social media is positively related to a student's perception of their relationship quality with the university; students interested in multiple library services are likely to report the perception of a higher quality relationship with the university.
Recommended Citation
Clark, Melissa N. and Bacon, Scott, "Utilising social media to improve relationship quality: the case of the university library" (2018). Library Faculty Publications. 4.
https://digitalcommons.coastal.edu/lib-fac-pub/4
Comments
Published version of this article is available in the International Journal of Electronic Customer Relationship Management, 2018, Vol. 11, No. 4, pp. 384-410. doi: 10.1504/IJECRM.2018.096247