Date of Award

Spring 5-5-2023

Document Type


Degree Name

Bachelor of Arts (BA)


Computing Sciences


College of Science

First Advisor

Dr. Ross Foultz


In the emerging digital world that we find ourselves in, it becomes apparent that data collection has become a staple of daily life, whether we like it or not. This research discussion aims to bring light to just how much one’s own digital identity is valued in the technologically-infused world of today, with distinct research and local examples to bring awareness to the ethical implications of your online presence. The paper in question examines anecdotal and research evidence of the collection of data, both through true and unjust means, as well as ethical implications of what this information truly represents. Through examining the leaps made in machine learning and digital forensics, the information about you is often just as valued as gold… Even more so, as its use in advanced AI (artificial intelligence) systems has begun to skyrocket in recent years. Such a thorough investigation on Internet identity aims to pull back the curtain over the good, the bad, and the ugly when it comes to ethics and data privacy, all to find out if your so-called “Digital DNA” is often more coveted than the real deal.