Date of Award

Spring 1999

Document Type

Legacy Thesis

Degree Name

Bachelor of Science (BS)

Department

Marketing and Hospitality, Resort and Tourism Management

College

College of Business

First Advisor

Darla Domke-Damonte

Abstract/Description

The amount of golf courses in the Myrtle Beach area is constantly increasing. So too, are the number of new residents who decide to buy or build homes/condominiums near these golf courses. This thesis explores the utilization of golf courses by residents of the particular golf course community. Primary research is performed and analyzed concerning four Myrtle Beach area golf course communities. The study shows that primary home ownership, retirement, membership of the golf course, and prestige of the golf course are all positively associated with usage of the golf course. The results of the study may be used for marketers, golf course developers, and managers to better identify golf course community home owners, a target market often overlooked.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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