Date of Award

Spring 5-15-2014

Document Type


Degree Name

Bachelor of Science (BS)


Recreation and Sport Management


College of Science

First Advisor

Jeremy Killian


College football has become much more than a sport for the athletes who play it and entertainment for the fans who watch it. In college football, especially for Football Bowl Subdivision (FBS) schools, winning has become a way to make money. However, in order to make money, people must spend money. In a college football program money is spent on a multitude of things. This study focuses on two important factors, coaches' salaries and recruiting budgets. Specifically, this study looked to find out how the amount of spending on coaches' salaries and recruiting budgets affected win percentage in college football. Correlational tests, including a t-test and Pearson Correlation, helped determine if spending more money on coaches' salaries and recruiting budgets helps schools win more games. The results indicated that in 2010 both coaches' salaries and recruiting budgets were significant contributing factors in regards to winning percentage, but in 2011 only coaches' salaries was significant. The possible reasons for these differences and the implications this study could have on college football are presented in the data and analysis below.