Date of Award

Spring 1999

Document Type

Legacy Thesis

Degree Name

Bachelor of Science (BS)

Department

Marketing and Hospitality, Resort and Tourism Management

College

College of Business

First Advisor

Anne Trainer Monk

Abstract/Description

Critics often laugh at the term 'broadcast journalism.' The idea that newscasters can be capable of genuine journalism (the unbiased reporting of day to day events) seems impossible. Though local television broadcasts are widely watched by their respective communities all over the country, they are harshly criticized for their variable quality. Many local newscasts are filled with violent, sensational, or non-local news that rarely affects the broad audience they serve. The journalism aspect of television comes under attack as a result. There are reasons why local broadcasts act the way they do. Ratings, pressure from advertisers, and viewer demand for entertaining news all contribute to the struggle for quality.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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