Date of Award

Spring 1999

Document Type

Legacy Thesis

Degree Name

Bachelor of Science (BS)


Marketing and Hospitality, Resort and Tourism Management


College of Business

First Advisor

Anne Trainer Monk


Critics often laugh at the term 'broadcast journalism.' The idea that newscasters can be capable of genuine journalism (the unbiased reporting of day to day events) seems impossible. Though local television broadcasts are widely watched by their respective communities all over the country, they are harshly criticized for their variable quality. Many local newscasts are filled with violent, sensational, or non-local news that rarely affects the broad audience they serve. The journalism aspect of television comes under attack as a result. There are reasons why local broadcasts act the way they do. Ratings, pressure from advertisers, and viewer demand for entertaining news all contribute to the struggle for quality.