Date of Award
Bachelor of Science (BS)
Marketing and Hospitality, Resort and Tourism Management
College of Business
Anne Trainer Monk
Critics often laugh at the term 'broadcast journalism.' The idea that newscasters can be capable of genuine journalism (the unbiased reporting of day to day events) seems impossible. Though local television broadcasts are widely watched by their respective communities all over the country, they are harshly criticized for their variable quality. Many local newscasts are filled with violent, sensational, or non-local news that rarely affects the broad audience they serve. The journalism aspect of television comes under attack as a result. There are reasons why local broadcasts act the way they do. Ratings, pressure from advertisers, and viewer demand for entertaining news all contribute to the struggle for quality.
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Lambros, Laura, "Local Television News and the Growing Dilemma of Quality" (1999). Honors Theses. 238.