Date of Award
Spring 5-15-2009
Document Type
Thesis
Degree Name
Bachelor of Science (BS)
Department
Management and Decision Sciences
College
College of Business
Abstract/Description
When a culture is created or decisions are made, the presence of a viable mission statement is critical. This document can be used as a tool to create a business environment employees are attracted to, as a model for how decisions should be made, and is an image of who the company is and what it does. This paper looks to explore the makeup of a good mission statement through scholarly articles and research and the effect it has on corporate culture through real life examples of top companies in a variety of industries, supported by first-hand experience from the young generation of business students and stories like Johnson & Johnson's Tylenol setback. This paper argues that a well-written mission statement is influential in decision making and in the creation of a good corporate culture.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Johns, Brian, "Mission Statements: The Soul of an Organization" (2009). Honors Theses. 148.
https://digitalcommons.coastal.edu/honors-theses/148
Included in
Finance and Financial Management Commons, Management Sciences and Quantitative Methods Commons