Date of Award

Spring 5-15-2009

Document Type


Degree Name

Bachelor of Science (BS)


Management and Decision Sciences


College of Business


When a culture is created or decisions are made, the presence of a viable mission statement is critical. This document can be used as a tool to create a business environment employees are attracted to, as a model for how decisions should be made, and is an image of who the company is and what it does. This paper looks to explore the makeup of a good mission statement through scholarly articles and research and the effect it has on corporate culture through real life examples of top companies in a variety of industries, supported by first-hand experience from the young generation of business students and stories like Johnson & Johnson's Tylenol setback. This paper argues that a well-written mission statement is influential in decision making and in the creation of a good corporate culture.