Date of Award
Bachelor of Science (BS)
Management and Decision Sciences
College of Business
When a culture is created or decisions are made, the presence of a viable mission statement is critical. This document can be used as a tool to create a business environment employees are attracted to, as a model for how decisions should be made, and is an image of who the company is and what it does. This paper looks to explore the makeup of a good mission statement through scholarly articles and research and the effect it has on corporate culture through real life examples of top companies in a variety of industries, supported by first-hand experience from the young generation of business students and stories like Johnson & Johnson's Tylenol setback. This paper argues that a well-written mission statement is influential in decision making and in the creation of a good corporate culture.
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Johns, Brian, "Mission Statements: The Soul of an Organization" (2009). Honors Theses. 148.