Hospitality Sales Decision Theory: Case Study Approach: Analyzing Economic Benefits
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Description
In the business world there are demands made on professionals to be productive and to enhance the bottom line of their organizations.
Hospitality Sales Decision Theory: Measuring the Economic Benefits utilizes a case study approach. This approach is centered on decision theory and on the use of a decision tree to remove some of the guesswork when making decisions about sales bookings at a resort. This approach shows how to achieve desired results to enhance the bottom-line of the resort operation.
Publication Date
2019
Publisher
Kendall Hunt Publishing
Disciplines
Hospitality Administration and Management
Recommended Citation
Calhoun, Jennifer and Gallagher, Brett, "Hospitality Sales Decision Theory: Case Study Approach: Analyzing Economic Benefits" (2019). CCU Faculty Books. 20.
https://digitalcommons.coastal.edu/faculty-books/20
ISBN
978-1524960742
