The Student-Run Agency: Transitioning from Student to Professional
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Description
Student-run advertising, public relations and integrated communications agencies mimic the structure of professional agencies, and provide students with real-world experience working for real clients. Student agency members are unique in that they are still learning basic communications principles, but are interacting with clients who expect them to conduct themselves professionally and understand how the business world operates.
The Student-Run Agency: Transitioning from Student to Professional is the first textbook written specifically for students to help them navigate their student agency tenure. It serves as both a comprehensive resource for a complete student agency experience, and as a reference guide as specific client situations arise.
The authors have founded and managed student-run agencies, worked for years in professional agencies, and conducted extensive research on the structure and learning benefits of student agencies.
Publication Date
2018
Publisher
Kendall Hunt Publishing
Disciplines
Marketing | Public Relations and Advertising
Recommended Citation
Bush, Lee; Ranta, Jeffrey; and Vincent, Harold, "The Student-Run Agency: Transitioning from Student to Professional" (2018). CCU Faculty Books. 19.
https://digitalcommons.coastal.edu/faculty-books/19
ISBN
978-1524919672, 978-1524953294
