Date of Award
Fall 12-15-2023
Document Type
Thesis
Degree Name
Bachelor of Science (BS)
Department
Recreation and Sport Management
College
College of Health and Human Performance
First Advisor
Donald Rockey
Abstract/Description
Since the recent passing of legislation allowing student-athletes to profit from their own personal brands and sponsorships (Name, Image, and Likeness; NIL), there has been very little research. The purpose of this study was to measure the attitudes and support students have towards the financial compensation of their student-athlete counterparts. The researchers surveyed 67 Coastal Carolina University students. Using a quantitative study, data was gathered pertaining to the opinions toward NIL, feelings of team affiliation, and demographic information. Statistically significant differences were found toward some elements of NIL and gender, major, and academic year. A statistically significant correlation was also found between elements of NIL and team affiliation. The findings suggested that more research needs to occur to understand opinions of students toward the NIL.
Recommended Citation
Panzano, Daniel G., "College Student Attitudes toward Student-Athlete's Ability to Profit from Name, Image, and Likeness (NIL)" (2023). Honors Theses. 465.
https://digitalcommons.coastal.edu/honors-theses/465