Document Type

Conference Proceeding

Publication Date



Have you ever stopped before posting to think, “Is this cringey?” Have you ever felt stuck or unsure of how to leverage social media to connect to your patrons? In this session, we will talk about key methods for staying on trend, taking the temperature of your audience, and finding ways to share your message that will resonate with younger audiences. You will see examples of workflow and idea creation while exploring trending media to develop skills to connect to students and patrons where they are.


Presented at Library Marketing and Communications Conference in Indianapolis, November 8th, 2023