The Effect of Political Advertising on Voter Participation in Judicial Campaigns, 2000 - 04

Authors

Frederick S. Wood, Coastal Carolina UniversityFollow
Jeremy F. Duff

Volume Number

40

Issue Number

1

Abstract

This paper examines the relationship between campaign information derived from television advertisements and voter participation in state judicial elections. Using a unique dataset of elections from 2000 - 2004, we conclude that information provided to the voter in the form of television advertising has a positive effect on rates of voter participation, which is measured by ballot roll off. This study suggests that the modernisation of judicial election campaigns may alleviate some of the concerns of low voter participation.

Recommended Citation

Wood, Frederick S. and Duff, Jeremy F. (2012) "The Effect of Political Advertising on Voter Participation in Judicial Campaigns, 2000 - 04," Journal of Political Science: Vol. 40: No. 1, Article 4.
Available at: https://digitalcommons.coastal.edu/jops/vol40/iss1/4