Date of Award
Spring 5-15-2012
Document Type
Thesis
Degree Name
Bachelor of Arts (BA)
Department
Communication, Media and Culture
College
College of Humanities and Fine Arts
First Advisor
Christina Anderson
Abstract/Description
It is crucial for the advertisement industry to know whether or not their commercials work. According to ComScore.com, 45 percent of Americans see video ads online, for a total of more than 1.7 billion minutes in January alone. Hulu.com accounts for 26 percent of video advertisement views, with 1.1 billion views in January (2011). Companies spent $72 billion in online advertising in 2010, according to ZenithOptimedia.com. That number is projected to increase 8 percent in the next two years. Therefore positive results are critical for business and financial success. This study will attempt to analyze data collected from the generation who watches more internet videos than television to determine whether these internet advertisements are effective.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Crane, Tara and Weisengoff, Elise, "Capturing Attention: Advertising in the Internet Age" (2012). Honors Theses. 74.
https://digitalcommons.coastal.edu/honors-theses/74