Date of Award
Bachelor of Arts (BA)
Communication, Media and Culture
College of Humanities and Fine Arts
It is crucial for the advertisement industry to know whether or not their commercials work. According to ComScore.com, 45 percent of Americans see video ads online, for a total of more than 1.7 billion minutes in January alone. Hulu.com accounts for 26 percent of video advertisement views, with 1.1 billion views in January (2011). Companies spent $72 billion in online advertising in 2010, according to ZenithOptimedia.com. That number is projected to increase 8 percent in the next two years. Therefore positive results are critical for business and financial success. This study will attempt to analyze data collected from the generation who watches more internet videos than television to determine whether these internet advertisements are effective.
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Crane, Tara and Weisengoff, Elise, "Capturing Attention: Advertising in the Internet Age" (2012). Honors Theses. 74.