Date of Award

Spring 5-15-2012

Document Type


Degree Name

Bachelor of Arts (BA)


Communication, Media and Culture


College of Humanities and Fine Arts

First Advisor

Christina Anderson


It is crucial for the advertisement industry to know whether or not their commercials work. According to, 45 percent of Americans see video ads online, for a total of more than 1.7 billion minutes in January alone. accounts for 26 percent of video advertisement views, with 1.1 billion views in January (2011). Companies spent $72 billion in online advertising in 2010, according to That number is projected to increase 8 percent in the next two years. Therefore positive results are critical for business and financial success. This study will attempt to analyze data collected from the generation who watches more internet videos than television to determine whether these internet advertisements are effective.

Included in

Communication Commons