Date of Award

Spring 5-15-2012

Document Type

Thesis

Degree Name

Bachelor of Arts (BA)

Department

Communication, Media and Culture

College

College of Humanities and Fine Arts

First Advisor

Christina Anderson

Abstract/Description

It is crucial for the advertisement industry to know whether or not their commercials work. According to ComScore.com, 45 percent of Americans see video ads online, for a total of more than 1.7 billion minutes in January alone. Hulu.com accounts for 26 percent of video advertisement views, with 1.1 billion views in January (2011). Companies spent $72 billion in online advertising in 2010, according to ZenithOptimedia.com. That number is projected to increase 8 percent in the next two years. Therefore positive results are critical for business and financial success. This study will attempt to analyze data collected from the generation who watches more internet videos than television to determine whether these internet advertisements are effective.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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Communication Commons

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