Date of Award
Bachelor of Science (BS)
Finance and Economics
College of Business
Small businesses have increasingly found themselves susceptible to the whims of the new internet economy. While many small businesses have been reluctant to take advantage of this new economy, others have installed the necessary resources to move forward. This project explores the various barriers to entry into e-commerce and also discusses the advantages and disadvantages of potential entry. lt also attempts to define e-commerce and its transitional effects on small businesses, specifically in South Carolina. In the event that businesses decide that these effects are favorable for their specific organizations, a methodology for establishing an online presence is given. The issues surrounding small business versus larger corporations, with regard to the internet, are also explored. Finally, a sample of 72 small business owners responded to a mail survey and a thorough statistical analysis is presented on survey responses.
Turner, Robin, "When David Meets Goliath: Strategic E-Planning for the 21st Century" (2000). Honors Theses. 309.