Date of Award
Bachelor of Science (BS)
Management and Decision Sciences
College of Business
The central theme of this paper is to give a general overview of the techniques involved in strategic planning and then apply these techniques to the "real world" of business through an analysis of the Kellogg Company. The application will allow for easy understanding of the logic and the benefits of strategic planning.
Bobo, Robert, "Strategic Planning: A Practical Tool for the Business World" (1994). Honors Theses. 171.