Date of Award

Fall 1994

Document Type

Legacy Thesis

Degree Name

Bachelor of Science (BS)

Department

Management and Decision Sciences

College

College of Business

First Advisor

Marios Katsioloudes

Abstract/Description

The central theme of this paper is to give a general overview of the techniques involved in strategic planning and then apply these techniques to the "real world" of business through an analysis of the Kellogg Company. The application will allow for easy understanding of the logic and the benefits of strategic planning.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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