Date of Award

Spring 5-15-2011

Document Type


Degree Name

Bachelor of Science (BS)


Management and Decision Sciences


College of Business

First Advisor

Darla Domke-Damonte


The purpose of this analysis is not to degrade environmentally friendly efforts by firms, but rather to explore their motivations for adopting such sustainable initiatives. Current research would suggest that businesses are motivated to adopt environmentally friendly practices by a combination of legal requirements, corporate social responsibility, and gaining some sort of businesses advantage such as reduced costs, increased market share, and similar financial benefits. Determining what it is that contributes to a firm's decision making process can have several positive implications. It may help a firm to better address the changing needs of an evolving society, the government to more effectively propose relevant legislation, and consumers to more accurately understand their role in the business process. The present study first presents a review of the relevant literature on motivations in adopting sustainable behaviors, summarizing with key hypotheses to be tested in the current research. The research methodology is described, and analytical process discussed. Finally results are presented and a discussion of their implications is noted.