In this research, we find support for a proposed set of linkages among employee perceptions of organizational green orientation, Quality Management (QM) Maturity, and outcomes, in terms of positive impacts of the green movement and organizational performance. Specifically, we find that employees who believe that their organizations are aligned with the green movement are more likely to also see the organization as higher in QM Maturity. In turn, outcomes in terms of overall performance and positive impact of the green movement will also be higher.



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