In general, businesses are increasingly putting substantial weight on adapting their practices in order to become more environmentally friendly. This article aims to discover the primary factor motivating this shift. Current scholarship, when read together, suggests that there is no one answer, but rather that businesses are motivated by a combination of complying with laws and regulations, being a responsible corporate citizen and gaining an advantage that will result in increased profitability. This article explores why a company may be motivated by each of these three factors to adopt environmentally friendly practices and explains how these factors are interrelated. A content analysis of shareholder reports from various companies on the 2010 Dow Jones Sustainability Index (DJSI) is conducted and analyzed to determine what it is CEOs are saying about their sustainable efforts, then the reasons for variance among these responses are examined.
"Businesses Going Green: An Analysis of the Factors that Motivate Firms to Adopt Environmentally Friendly Practices,"
Bridges: A Journal of Student Research: Vol. 6
, Article 3.
Available at: https://digitalcommons.coastal.edu/bridges/vol6/iss6/3